At present, the network is popular in this voice: closet to have a hanfu has become the consensus of the girls. But in fact, Hanfu and “manpower a” goal there is still a distance.
A few years ago, Hanfu is often mentioned as a niche hobby alongside Lolita dresses and JK uniforms. One of the reasons for the “niche” is the relatively high threshold of the circle – orthodox Hanfu on the shape of the existence of strict requirements for certification, just into the pit of the newbie if this understanding is not deep, it is easy to “step on the mine” in terms of shape. “.
“I like the Tang Dynasty style hanfu, but the mainstream Tang system jacket is not suitable for me to wear, and finally had to buy a waisted version of the jacket.” Consumer Xiao Zhou told reporters, “I knew that the one I bought should be controversial in terms of shape, because there is a view in Hanfu circles that the shape of Hanfu should be reproduced as it was in ancient times, and should be supported by literature and unearthed relics.”
Little Red Book Hanfu blogger Su Su also agrees with this view. She introduced to the reporter that the purchase of hanfu should look at four basic elements: shape, plate, workmanship, materials. If you just imitate the shape but do not do the center seam, or do the broken shoulder and other non-traditional practices, can not be considered hanfu. Some of the other improved patterns, such as adding a waistband to a blouse or pockets to a horse skirt to make it closer to modern clothing, can only be considered improved hanfu, strictly speaking.
“Improved plate type in the wearing experience is indeed more in line with modern habits, but the upper body silhouette will lose the traditional flavor, it depends on personal choice.” Susu said.
As for Weiwei, along with the rise of the national style, the hanfu styles that have become big hits in recent years have become more inclined to the modified plate type. “Now the more popular Hanfu store is divided into two kinds, one is particularly elaborate; the other is more cheap and popular, such as ‘Thirteen Yu’, their family has previously launched a co-branded Hanfu with the King’s Glory, which sells particularly hot.”
Access threshold has been lowered, but wearing convenience is the same many hanfu at this stage is difficult to solve the problem. Weiwei told reporters that although he has purchased many sets of hanfu, but because of shorter, wearing when shopping, playing are not very convenient, so only when shooting portraits will wear.
However, Weiwei also mentioned that, like the horse face dress, such as in recent years with the daily scene of the better integration of improved models, they will still consider wearing out.
“I think the rise of hanfu now promotes the inheritance of traditional dress and traditional culture, and is a reflection of cultural confidence. It is also hoped that people can have a more tolerant mindset and be less critical of the improvements and presentations in the spread of hanfu.” Weiwei said.
“National wind fever” into the public eye, all kinds of hanfu become popular clothing for photo shooting.
Where is the road
There are industry views that the Taobao platform will hanfu new as a secondary category, and according to the top, pants and other ways to split, so that hanfu and modern clothing wear logic match, more conducive to the further development of hanfu in the future.
“If you don’t wear a lot of daily occasions, spend hundreds of dollars to buy a hanfu, most of the time can only be put in the closet ‘eat dust’.” Weiwei said, “So now many tourist attractions and portrait photographers will directly provide hanfu rental business, wear a day and then return, cost-effective and high.”
In the clothing industry analyst Yang Dajun view, in recent years, “Hanfu fever” reflects the strengthening of China’s comprehensive national strength. In the rising national self-confidence, consumers are more and more appreciative of traditional culture, more and more willing to spend for it. In the future, Hanfu and improved Hanfu is likely to grow further.
But to what extent will this growth? Yang Dajun that, “Hanfu fever” has lasted for a long time, but ultimately as a cultural phenomenon, and any cultural phenomenon with the trend, stage and cycle, “such as more than ten years ago, bohemian style in the clothing industry was very popular. ”
Therefore, Yang Dajun believes that Hanfu will indeed grow in the future stage, but the stability of this growth remains to be examined.
“Now the domestic hanfu market has appeared a lot of brands, but to further form a brand effect is still relatively difficult.” Yang Dajun said.