On the first day of the “May Day” golden week, the “Taishan Shenqi” cross-dimensional digital experience space project, meticulously created by the Taishan Cultural Tourism Group, officially opened its doors to welcome guests, quickly becoming one of the most popular check-in destinations for holiday travel.
To allow more citizens and tourists to fully appreciate the scenery of Mount Tai, Wang Houzhe, the deputy secretary of the Party Committee of Taishan Cultural Tourism Group, executive director and general manager of Smart Cultural Tourism, entered the live broadcast room to show his love for fans. He transformed into an immortal-style live-streaming host, maximizing the sense of surprise. As a publicity ambassador, he told the story of “The Picture of Taishan Shenqi’s Return to the Palace” to netizens and introduced the exciting new cross-dimensional digital experience space project, helping cultural tourism break through the circle and promoting the food, scenery, and good life of Mount Tai tourism!
The appearance of the “immortal-style” general manager surprised netizens! Within 10 minutes of the broadcast, hundreds of millions of netizens flooded into the official live broadcast room to watch. “Welcome, family members, to click on link 5. In Taishan Shenqi, you can experience VR fairy realm roaming, ascending to heaven and descending to earth, entering the fairy realm and palace scenes of Mount Tai…” General Manager Wang enthusiastically and patiently answered questions from fans about project transportation, gameplay, discounted ticket prices, and other information, explaining every detail and continuously sending out heavy benefits.
The entire live broadcast integrated the wonders of the three realms of Tai’an, the artistic conception of Tai’an culture, and the charm of the immortal journey. Whether it was the cultural stories of Tai’an’s Shigandang, the legends of Haoli Mountain, the Emperor of the East, the beautiful scenery of the Heavenly Palace, and the blessings of Bixia, or the experience scenes of scroll summoning, entering the fairy gate, searching for truth in the dark path, questioning the fairy dome, and finally completing the fairy scroll, they all shone with a different light in this “cloud tourism,” injecting deeper vitality into the “Taishan+” content.
In just one hour, the sales volume of the live broadcast room had already exceeded 100,000 yuan, topping the local live-streaming sales chart on Douyin, with a cumulative viewership of over 200,000 and numerous likes! The “immortal-style” general manager captured the hearts of many netizens with his sincere explanations and humorous interactions, crazily scoring points for Taishan Cultural Tourism!
The “Taishan Shenqi” cross-dimensional digital experience hall is located in the Taishan Scenic Area, east of the Hongmen Tourist Service Center, with a total area of about 2,000 square meters. It is a must-visit location for trips to Mount Tai and Tai’an. The project takes Tai’an’s humanistic customs, folk culture, and mythological legends as its background, with Mount Tai culture as the main thread and modern technology as its foundation.
Through scene integration, VR interaction, and other sound, light, and electronic multimedia technologies, it comprehensively showcases Tai’an’s thousand-year cultural heritage and is a new masterpiece of Tai’an tourism culture. It is understood that Taishan Cultural Tourism spent nearly a year preparing for the opening of this project. The general manager’s move to attract customers is not only an important trial of the innovative voice of “Taishan+” but also another epitome of Taishan Cultural Tourism’s digital innovation. Taishan Cultural Tourism is vigorously catering to market demands, using details to rigorously control content quality and conscientious service to support the popularity of tourism, opening up a new blue ocean for the next round of content “breaking the circle.”
Shaping tourism through culture and highlighting culture through tourism, the opening of the Taishan Shenqi project is a perfect combination of the “new bottle” of technological intelligence and the “fine wine” of Mount Tai culture, signifying that Tai’an cultural tourism projects have officially entered the “3.0” era. In the future, the project will launch more novel and innovative experience products, explore the depth and breadth of live-streaming sales, tell the stories of Mount Tai well, stimulate the vitality of the main players in the cultural tourism market, boost the continued warming of the “holiday economy,” and promote the high-quality development of Tai’an’s cultural tourism.
The success of the “Taishan Shenqi” project not only showcases the Taishan Cultural Tourism Group’s commitment to innovation and digital transformation but also highlights the immense potential of integrating cutting-edge technology with rich cultural heritage. By leveraging the power of live-streaming and social media, the project has effectively engaged a wider audience and sparked renewed interest in the beauty and history of Mount Tai.
Moreover, the project’s emphasis on creating immersive and interactive experiences through VR and multimedia technologies represents a significant step forward in the evolution of cultural tourism. By allowing visitors to fully immerse themselves in the legends, customs, and landscapes of Mount Tai, “Taishan Shenqi” offers a unique and unforgettable way to connect with the past and appreciate the enduring significance of this sacred mountain.
As the “Taishan Shenqi” project continues to evolve and expand, it has the potential to serve as a model for other cultural tourism destinations seeking to embrace digital innovation and engage new audiences. By combining cutting-edge technology with authentic cultural content, projects like this can help to preserve and promote China’s rich cultural heritage while also driving economic growth and creating new opportunities for local communities.
Ultimately, the success of the “Taishan Shenqi” project is a testament to the vision and dedication of the Taishan Cultural Tourism Group and its leadership. By staying attuned to market demands, investing in digital innovation, and prioritizing the quality of the visitor experience, the group has positioned itself at the forefront of China’s rapidly evolving cultural tourism industry.
As more and more travelers seek out immersive and meaningful experiences that connect them with the history, culture, and natural beauty of China, projects like “Taishan Shenqi” are poised to play an increasingly important role in shaping the future of tourism. By blending the best of tradition and innovation, these projects have the power to inspire, educate, and entertain visitors from all walks of life, while also contributing to the sustainable development of local communities and the preservation of China’s invaluable cultural heritage.